Marketing

Just back from the second biggest city in the world - 23 million people and not one sign of the NBA. Some soccer tourney or something...

I had the pleasure of reading paper news on the plane home and found this article. Along with the point about selling jerseys with smaller arm holes, this is the chiste:

The campaign, which posits that "the game is only part of the fun," plays off the league's belief that women prefer stories about the players to their scoring averages.

As my Moonball performance demonstrates, I am the kind of woman the NBA wants.